I was going to write about the Post Office raising rates again and paper plants being decommissioned leading to higher paper prices throughout the market. Neither of those things is particularly good for printers and envelope companies although the postal service needs to do something to stem the tide of red ink and there is clearly over-capacity in the paper market which needs to be corrected.
But, hey, the Red Sox are two games away from being in the World Series (hopefully!) plus it’s fall in New England; a beautiful time of year, so we’ll dispense with the gloom and doom for now and instead focus on something positive; a better bubble envelope. How’s that for a convenient segueway?
Conventional wisdom repeatedly tells us that the digital age spells bad news for paper, envelopes and direct mail. Lots has been written on this topic, including a number of posts in this space, and I’ve continuously made the point that embracing and exploiting this same technology will make us more competitive and enable us to grow despite the convenience of e mails.
One of the bright spots for us is the continuing growth in E Commerce. Until Amazon and others figure out a way to use Star Trek technology (“beam up that T shirt to the end-user Scotty”) your purchased goods will need to be shipped in boxes or envelopes. Bubble lined envelopes have become more popular as a result. They are very capable for shipping a variety of materials and also very light which helps on the postage side.
At Elite Envelope, we’ve been working with our customers on bubble-lined envelopes for quite some time and have come up with a product that many find superior to what is typically available. We call it the “Smart Bubble” and here are the advantages:
- The bubble lining inside the envelope is removable. This allows the recipient to re-use or recycle it. This provides options and convenience for the customer as well as minimizing waste in general. I don’t know about you but I find bubble products very handy when I’m looking to ship a present or item that needs protection. They are nice to have around for a variety of purposes.
- The removable bubble sleeve fits snugly inside the envelope. Once the envelope is sealed, it works exactly the same as one that is glued in.
- One of the downsides of typical bubble envelopes is the strict limitation on how it can be printed and at what quantity. The reason for that is most companies who make these will glue the bubble liner to the inside of the envelope. You then need a special press that can print on bubble envelopes; usually on a crash print/letterpress machine which doesn’t provide great quality or design options. Because our envelopes feature the removable liner, we can print up to four colors on just about any type of envelope you require and in small quantities.
All of this can be done at a competitive cost and generally within a 2-3 week lead time or sooner depending on what you're looking for. So please contact us for a quote or samples.
Smart Bubble envelopes live up to their name!