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Pushing the Envelope Beyond Ordinary

Top Five Printed Products for the Cold Web Press

Posted by Jerry Velona on Jul 31, 2015 11:45:00 AM

Elite Envelope Cold Web Printing

Whenever you’re reading an article about how to write a blog article for maximum exposure, lists are always mentioned as a way to pique reader interest.  We’ve all seen them; those ads on the pages we click on with titles like: “Top 10 things you should never say to your wife/husband/pet”, whatever. How can you possibly resist clicking on something like that? Of course once we get there (after waiting and waiting for the page to load with an enormous number of other ads and click-bait) we are generally disappointed by something pretty banal like: “Number Six:  Are you gaining weight?” (Cats are particularly sensitive to that question…).

I try to keep this blog more geared toward useful information of a general nature and not too “salesy”. Thus far I’ve resisted using lists but we do some great things on our webs and I think you’d benefit from checking us out.  So here’s my Top Five list (could have made it Top Ten but hey, you’re busy and I respect your time).  These are not necessarily the “top” items but rather five commonly printed products that work really well on the cold web presses of the type we have at Elite Envelope.  But enough!  Here’s the list (in no particular order):

Bind-in/Blow-in cards for catalogs –  These can be printed with either a single perf so the customer can tear off the pertinent information or with a “T” perf so a reply card can be sent back in the mail; generally for lead generation.   Also Buck Slips: These are generally included as part of a direct mail package; often containing an “extra special” offer or message. In some instances, we will receive the order for just this one component because we happen to be very competitive on them.

Mailers & Fliers – Letter and Legal size cut sheets are a great fit for our webs. We print 2 or 4 page fliers that can be folded to a #10 or 5 ½ x 8 ½ and mailed; also 8-24 page full color booklets that can be mailed. We will often get orders for letters that will be personalized later. We’ll print and ship flat in cartons to the fulfillment house. 

Statements and Invoices with Perforations – Another part of the cut sheet family; we produce enormous amounts of these for medical billing companies, banks, election departments, local and municipal tax departments and others. The webs do perforations in-line which can make a huge difference in price especially on large quantities. The webs can also do multiple perforations and right-angle perforations. 

Placemats -   Yes, placemats! 11 x 17 placemats are the perfect size for diners, cafes and the food industry in general and they work great on our web presses.  They can be designed with ads and other information and can be printed in beautiful four-color process usually on 70# paper at very competitive prices.

Donation and Bind-In Envelopes  -  Fewer catalogs are using bind-in reply envelopes these days but they are still being purchased and we can provide them as well as the same style of envelope used by many non-profits for the mailing back of contributions.  These differ from regular envelopes in that they are end-glued without side seams so not as bulky when they are inserted into a booklet or catalog.  They can also be made with a lip at the end of the flap which is used for properly binding the item.

 

On any of these items, we can print up to 8 colors (4/4) in bold, sharp quality.  Please contact us if there’s anything we can do. As always, we love to get your comments as well.

Topics: cold web printing, direct mail printing, printed statements, web printing, Placemats, Bind In Cards, Blow In Cards, bind-in envelopes

Order Form Envelopes and Bind-In Envelopes – What you need to know

Posted by Jerry Velona on May 22, 2015 3:13:00 PM

In the Brave New World of envelopes and printing 2015, much like in the music and recording world, everything is mashed up. In order to survive and thrive through the decline in overall print and envelope volumes of the past decade and a half or so, many companies have diversified their product offerings in order to maintain and increase their market share.  It seems like there is an unspoken consensus among those in the print and mail industry that “you gotta’ do, what you gotta” do” to survive.

Elite Envelope made this decision a few years ago when we decided to join forces with and eventually acquire the cold-web printing company Web Corp. While many of our customers were and are printers themselves, we found no resistance from them when we began to sell direct mail and financial printing. We consulted with many of them beforehand and were quickly reassured.  Part of this was our particular situation and the fact that cold-web printing on uncoated roll stock was not seen as competition to most sheet-fed printers.  However, my feeling is that there is a sense that the only envelope converter in Boston (that’s us!) provides a valuable service to the printing industry in general and thus needs to remain viable.  This general sense applies industry-wide to those of us that remain strong and profitable.

Which brings me to the fact that our cold web presses are great for printing bind-in envelopes and order form envelopes which we are now featuring as a product offering in the aftermath of the closing down of B & W Press in Georgetown, MA which had been one of the major suppliers for these products both in New England and nationally.

This product goes by several different names:  order form envelope, bind-in envelope, donor envelope, bind-in order form and more.  Although the word envelope is used in many of the descriptions, this is not technically an envelope; at least by manufacturing/converting standards.  An envelope is characterized by seams and panels which fold across each other in some configuration.  The order form envelope et al is really just a folded piece of paper which is glued at the edge in one portion to form a pouch that can be used as an envelope.  It’s more in the business form family than the envelope family.

The phrase “bind-in” means quite literally that the product is in many cases bound inside a catalog or brochure before it is mailed.  The order form envelope is then removed by the recipient and used to order products or, in the case of donor envelopes, to make a donation. The “envelope” portion can be separated by a perforation and will have a strip of seal gum which when moistened will seal the envelope for return mailing.

While not as sturdy and durable as an envelope, these bind-in products are perfectly functional and mail-able under US Postal guidelines.  The main benefits are they are less bulky than an envelope and therefore easier for the bindery to insert and take up less space.  They also weigh slightly less than an envelope which can be a factor when postage costs are considered.  Lastly and most obviously they are multi-functional combining the order form, promotional material and the envelope all in one convenient piece.

Elite can print them in full color on both sides or very simply in spot colors if that’s your preference. They can be made in various styles and configurations with a single panel in addition to the envelope or with multiple panels for more comprehensive messaging.  We are one of the few companies that can provide both standard, conventional envelopes as well as the paper form envelope product described here. Please let us know if we can be of service and I’d like to hear how you have used this product in your business.  

Topics: envelope converting, cold web printing, order form envelopes, bind-in envelopes, donor form envelopes

Yet Another Blog Post

From Jerry Velona - co-owner,

Elite Envelope & Graphics, Inc.

Jerry offers pertinent, often useful information on envelope converting and printing, web printing, direct mail, the post office, songs that have to do with mail and letters, digital overload and much more!

(Non-spam) Comments always appreciated.  Spread it around!

 

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