Do I have your attention? If you live in most of the United States outside of the west coast, Florida and, interestingly, parts of Alaska, you have just about had enough of winter this year. I happen to be writing this from the Boston area which has been the epicenter of snow, ice dams, parking-space wars and freezing cold temperatures this year.
As much as I’d like to kvetch a bit about the weather, I’ll resist the temptation. The extra hour of daylight we now have is putting me in a better mood and besides this blog is supposed to be about making and printing envelopes and web printing. So, I’ll take advantage of the early onset of spring fever on a 50 degree day to clean out some thoughts that have been hanging around all winter.
Hard to believe but commercial digital printing has only been around for a little over 20 years. While there have been tremendous strides made in the technology and it’s become the standard for small quantity, quick turn printing not to mention personalized direct mail, digital still represents less than 20% of the total print market by some estimates. How much that increases over time will be an interesting market study pitting convenience against quality. That’s not to say that digital printing doesn’t produce excellent quality. But when held up against offset, there’s no comparison at least to my eye. When audio CDs hit the market, it wasn’t long before vinyl records were hard to find. I think if digital printing were going to make the same inroads versus offset, it would have happened by now.
A few weeks ago the Boston Globe featured an article about how the Grateful Dead were planning one final tour this summer. The fact that they are doing a concert without Jerry Garcia is odd enough. But perhaps the most interesting aspect is that they were giving hardcore fans the option to order tickets by mail before they went on sale online. According the article (sorry I couldn’t find the link) it was a huge success and there were pictures of tie-died clad office workers moving about trays of envelopes received from fans and then sending the tickets back in the mail. Given the average age of Dead fans, along with the assumption of their, shall we say, uniqueness, it’s not hard to see how this could be a successful tactic for ensuring that the hardcore fans (presumably those who still know how to include a stamped, self-addressed reply envelope) get first crack at the seats. Might be a nice gimmick for other summer tours.
Haven’t written about the Post Office in a while but since we passed Groundhog Day a month or so ago I thought I’d report that the news is basically the same as it ever was. On the plus side, operating revenue increased over 9% which was on top of the 8% or so increase from the previous year. This was pretty much all due to increased revenue from package delivery. However, the Service incurred a net loss of over $5 billion which is roughly the same as the year before and the year before that. And yes, the Post Office blames the deficit on the fact that they have to fund a significant portion of their retiree health care costs rather than carry them on their books as an unfunded liability. They have been assigning this blame for many years as well. Is anyone else hearing the faint strains of “I Got You Babe” in the background?
Lastly, here’s to the truck drivers and package delivery personnel (yes, that includes you guys at the Post Office – you do a fine job!) who have struggled mightily over the past couple of months or so in the greater Boston area trying to make the deliveries and commitments that we and many of our customers count on. It’s been tough getting around not to mention trying to back into a loading dock or parking lot. We appreciate all you do and couldn’t run our business without you.
Happy almost spring!