In my In my previous post, I recapped the current travails of our Postal Service. It’s fashionable I suppose to regard the Post Office as some relic of a benighted past before all the wonderful digital machines were invented. Yes, there’s no doubt that the USPS suffers from the same type of bureaucratic/political sclerosis that infects most government-run entities. There’s a built-in bias against change; especially as it relates to staffing levels. This makes it less nimble and able to adapt to an ever-changing economy which in a nutshell is why they find themselves grossly in debt and struggling to make the necessary adjustments.
While all the political machinations can be interesting (or tedious), those of us in businesses that in some way rely on a functioning post office are, unlike government, forced to deal with the reality of pleasing customers and making a buck. So how do we cope with increasing postal rates and still “get the mail out”?
One way is to incorporate Tyvek envelopes into the mix. Now I hear you screaming, “But Tyvek is soooo expensive!” Well, calm down my friend. Yes, Tyvek is a lot more expensive than regular paper envelopes but it has one property that makes it well worth considering for mailings; it’s lighter than paper. It’s not only lighter, but a lot lighter; so much so that it can make up for all of the increased cost and then some in reduced mailing costs as the chart below shows.
Dupont’s Tyvek has been around for many years and has a reputation for durability and functionality in the mailing world. It’s virtually impossible to tear which makes it ideal for mailing anything that has rough or sharp edges; like a spiral bound booklet for instance. It’s also water resistant which ensures it will hold up and look better when delivered especially if it’s raining!
Tyvek also has a smooth finish and has a more upscale look and feel than regular paper. It carries a message for the recipient that the sender believes strongly enough in what he’s sending to have spent a little extra which can never hurt.
And, perhaps surprisingly, Tyvek is 100% recyclable. A nationwide recycling program collects used envelopes and recycles them into other useful materials. Tyvek itself is contains an average of 10% post-industrial waste content.
So while there may be nothing we can do to help the Post Office except perhaps contact our elected representatives and urge them to do something, you can take matters in your hands to improve the bottom line on your next large envelope mailing.