First of all, Happy New Year to all those who follow and read my blog. I wish everyone the best for success and happiness in 2017. Despite the fact that I write this in a cold weather climate (Boston) and the days are short, there’s always a certain positive energy associated with a new year at least to me. It’s a clean slate; time to refresh the screen and figure out what’s possible. Of course the figuring-out part is a lot easier than the executing part. I think that’s where a lot of people get stuck in the mud. Oh well, it’s always worth a try!
I always wonder how far into January you go before you stop wishing people happy new year. I write this on January 22nd. This will definitely be the last week where I’m extending those wishes. Don’t ask me why. It just seems about the right time to end it.
Of course before we know it, everyone will be saying, “I can’t believe it’s March/April/May already”. So the moral is, make the most of 2017 because it will be over before you realize what happened.
One last thing on New Year’s and good intentions; one of the hardy perennial new year’s resolutions is to be more organized. With the amount of raw data most of us are bombarded with each day, I think it’s more important than ever to be able to sort through the never-ending amount of digital messages we receive and still have time to be productive. My friend Lorena Prime has a very successful company called “Clearly Organized”. Her website has lots of useful information and Lorena does seminars and consulting for business and individuals. Lorena’s great and I encourage anyone who has that problem or runs a business where it’s a problem with staff to contact her.
So, as we know everything in life involves trade-offs. The information overload and fatigue it can cause is one side of the coin. The other side is how much great information is out there literally at our fingertips which can help us and save us time and money.
I happened to come across a great article by Adam Lewenberg of Postal Advocate in Wayland, MA. Adam writes for Mailing Systems Technology magazine and has analyzed and broken down the new postal rates that have taken effect on January 22nd, 2017.
Overall, the rate increases are minor and they contain some good news for direct mailers and direct marketers as well as those that supply direct mail printing and printed envelopes for direct mail.
Perhaps the biggest and best news is that automated (pre-sorted) mail will have a single, flat rate from 1 ounce up to 3.5 ounces. This will enable marketers to put a lot more in the envelope for the same price.
Adam’s article has a whole bunch of useful information about the new rates along with some tips on how to save money on your next campaign. Kudos to him for laying this out in such a clear and concise fashion.
So again, Happy New Year (for the last time in 2017) and may all your direct mail campaigns be smooth and effective!