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Pushing the Envelope Beyond Ordinary

The Smart Bubble® Way to Mail

Posted by Jerry Velona on Mar 13, 2019 11:16:07 AM

You’re a small business, maybe a one-person operation selling products online – selling small jewelry or socks. Or maybe you’re fundraising and offering premiums to people who donate. Or perhaps you’re doing a direct mail program and sending out something that needs extra protection. You need a way to mail that provides security and ensures your contents will arrive in tact. You could buy generic bubble mailers at the office supply store and slap a label on them.  Yeah, I know, pretty blah. 

There should be a way to have a custom printed envelope with bubble lining that allows you to show your awesome brand to your customers.  Actually, there is, but you have to order a minimum of around 20,000 to get them.  How many do you need?  500?  Oh well… 

But hang on, now there’s a solution for you – and it’s reasonably priced, and there’s no minimum, and you can print absolutely anything you want on several different types of envelopes; paper, Tyvek, Herculink or Paper Tyger. You can even use an expansion envelope for items that have added bulk.

Bubble Envelope with Smart Bubble logo 02

It’s called Smart Bubble® by Elite Envelope and Graphics.  Smart Bubble allows you to print anything you want – a four color logo, a splashy graphic image, a high-quality photo, heck, even full coverage front and back.  The secret sauce is our removable bubble liner which can be tailored to whatever envelope size you require.  This allows for a wide range of printing option with no degradation of the bubble protection.  And it’s “Smart” for another reason – the end user can remove the bubble sleeve once received and either reuse it or recycle it.  This means less plastic in the trash which is always a plus (not to mention something you can promote to your customers).

And because Elite generates more than half its power from rooftop solar panels, we can also include a “produced with renewable energy” logo on your piece – and it’s legit, not like companies that pretend to do this by buying Renewable Energy Credits on the open market.

So just to recap: you can provide the best protection for your mailing with these benefits:

  • No minimums
  • Wide range of sizes and stock
  • Virtually unlimited printing options
  • Environmentally friendly
  • Priced for small business

And let me also mention the best, personal customer service in the industry. Smart Bubble by Elite Envelope

Call us today for a free consultation and quote!

 

Topics: smart bubble envelopes, printed bubble envelopes, printed bubble mailers, environmentally friendly mailer

Printed Bubble Envelopes at Elite Envelope

Posted by Jerry Velona on Apr 26, 2016 1:55:44 PM

Who knew that bubble wrap would have such an interesting backstory?

According to Wikipedia, Bubble wrap was invented in 1957 by two engineers named Alfred Fielding and Marc Chavannes in Hawthorne, New Jersey. Initially, Fielding and Chavannes sealed two shower curtains together, creating some air bubbles, which they originally tried to sell as wallpaper(!).  Predictably, the wallpaper market did not prove very fruitful.  They then tried marketing it as greenhouse insulation with similar lack of success.

Although Bubble Wrap was branded by Sealed Air Corporation (founded by Fielding and Chavannes) in 1960, it was not until a year later that its use in protective packaging was discovered.  As a packaging material, Bubble Wrap's first client was IBM which used the product to protect one of its large, mainframe computers during shipment.  Fielding and Chavannes were inducted into the New Jersey Inventors Hall of Fame in 1993 and why not?  Their invention became one of the most useful products in its era.

Eventually Sealed Air figured out a way to line envelopes with its bubble product at which time the bubble envelope or bubble mailer was conceived.  I don’t have any hard numbers on this but I’m guessing that bubble envelopes reached a peak in popularity during the halcyon days of compact discs. There was/is really nothing better in which to mail a CD than a bubble envelope. CDs are not as popular as they once were but bubble envelopes seem to be increasing in popularity from the plethora of small internet companies selling products that require some modest protection when shipping.

Elite Envelope gets a lot of hits on its website from small entrepreneurs who require bubble envelopes. Most of them want printing on the envelopes. A fair number want full coverage printing on the front and back.  This is almost impossible to find in the market for the simple reason that bubble envelopes cannot feed through a four color press. A few years ago we responded with our “Smart Bubble” product. By using a removable bubble sleeve, we are able to print pretty much any type of coverage on a paper, Tyvek or Herculink envelope first and then insert the bubble sleeve.  The protection is exactly the same and it has the added benefit of allowing the bubble sleeve itself to be reused or recycled rather than thrown in the trash with the envelope – hence the “Smart” part.

We’ve had some success with this product but recently, our engineers, actually one of our highly capable staff members Chris Gorman, devised a way to print pre made bubble envelopes by changing the configuration of one of our old presses (talk about recycling!).  Chris is our lead pressman and floor manager for our printing department. He’s forgotten more about printing envelopes than I’ll ever know. We’ve printed these envelopes below on our “bubble press” and the quality is excellent.

s_elite_samples_kahn_2016_14.jpg

Because printed bubble envelopes and printed bubble mailers are not easy to produce, there are not many sources which, predictably, makes them more expensive with less order flexibility (Not to mention long waits for quotes and deliveries).  Many times a customer will face a 5,000 minimum on a printed item.  That’s usually a lot more than your typical small business can justify.  With Elite, you can order as few as you want.  There will be a minimum set-up charge but we’ll be happy to print as few as 500 for you.  We’ll also deliver in our usual 5-7 work days or sooner depending on when we get the order.

So for pre-made bubble envelopes printed one or two colors up to around 9 x 12 overall size or pretty much any size envelope printed up to four colors with a “Smart Bubble” insert, we’re here to help!

Topics: elite envelope, smart bubble envelopes, printed bubble envelopes, printed bubble mailers

Yet Another Blog Post

From Jerry Velona - co-owner,

Elite Envelope & Graphics, Inc.

Jerry offers pertinent, often useful information on envelope converting and printing, web printing, direct mail, the post office, songs that have to do with mail and letters, digital overload and much more!

(Non-spam) Comments always appreciated.  Spread it around!

 

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